Why do PRs still persist in sending me press releases on paper this far into the 21st Century. I look at my desk, and see umpteen items that could just as easily have come to me via e-mail, but no, they have to waste time, money and trees by doing it the old fashioned way.
I lose bits of paper. It’s a magazine office. There are bits of paper everywhere. THey can end up on the wrong desk or in the bin. This doesn’t happen with my arcane Outlook filing system. So PRs, if you want me to pay attention to you finest examples of fluff, send ‘em by e-mail.
Yes, I am back from the Lake District. Those keen to find out what happened in the latter part of the holiday would be best served by going here.