The Next dystopian family

This morning I was greeted by the above delightful email from Next.

A rather embarrassing NEXT ad.

Can it be that nobody involved could see how sinister this is? A blandly beautiful family all reduced to bland unthreatening ciphers by a pseudo-uniform. It’s like propaganda from a dystopian near-future sci-fi film.

The world’s quite enough of a dystopian fantasy as it is. I don’t fancy turning my family into one, thanks.