Over in the US, Apple has been running the "I'm a Mac, I'm a PC" ads for a year or so. Some of them are painfully funny. Now, Apple UK has remade some of them, and added a few new ones, with Mitchell & Webb in the lead roles.

I actually thing they work a little better than the US ones, because the PC isn't a hell of a lot more likeable than the Mac, as is the case with the originals.