Vampires may be popular, but they've paid a terrible price for it. Simply put, they're not scary any more. They're not monsters, at least not in the traditional sense. And so, having been de-fanged (as it were), they've been shoved to a different place in the cultural marketplace while center stage for monsters has been claimed by an entirely different species of undead: zombies.
Once vampires start sparkling, they aren't monsters any more…
adders 
I had been working on an article about just this topic. Looks like someone beat me to it. Damn…
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And it's somebody who really knows his vampires and vampire fiction, too…
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