All the evidence – with more reported this morning - is that hydrogen won’t be a good path to decarbonising heating and travel.

Yet, people keep pushing it. Why? So they didn’t have to change too much.

My transition to an EV was pretty painless. Be brave!


The crazy battery life of Apple Silicon Macs and iPads really makes days of live event coverage in a theatre with a distinct paucity of power sockets so much easier…

The Schmidts Tivoli theatre in Hamburg

Finally got my hands on a copy of the new book I co-authored…

A copy of Nexl Level CMO…

One of my favourite parts of coming to Germany.

A bottle of Fritz Cola at Next Conference.

The stage is set. Ready to go!

#next22 #hugthesystem


Hamburg by night.

Hamburg at night.

Most people still wearing masks on the S-Bahn in Hamburg.

A masked Adam Tinworth.

Compulsory facemasks on the flight to Hamburg.

#next22 #hugthesystem

Adam Tinworth wearing a face mask.

Waiting at Heathrow for my first flight in three years.

I haven’t missed airports.

Heathrow Terminal 5

Quick Review: Coasting

Finished reading: Coasting by ELISE. DOWNING 📚

I enjoyed this more than I expected. On the surface, it’s a book about a woman running around the coast of Britain. Deeper down, it’s about somebody suffering badly from self-doubt and low self-esteem slowly coming to see herself as others see her - in a good way.

It’s slightly tricky to get into, because she paints such a negative portrayal of herself at the beginning that you’re not sure that spending hours in her company will be fun. But push on through that, and it’s a good read.