I know it’s free, but I think the days of publishers relying on Google Analytics should be done. Not only does GA4 not really deliver the metrics publishers should be paying attention to, it’s also pretty unreliable on key real-time metrics.
I know it’s free, but I think the days of publishers relying on Google Analytics should be done. Not only does GA4 not really deliver the metrics publishers should be paying attention to, it’s also pretty unreliable on key real-time metrics.