The Next dystopian family

    This morning I was greeted by the above delightful email from Next.

    A rather embarrassing NEXT ad.

    Can it be that nobody involved could see how sinister this is? A blandly beautiful family all reduced to bland unthreatening ciphers by a pseudo-uniform. It's like propaganda from a dystopian near-future sci-fi film.

    The world's quite enough of a dystopian fantasy as it is. I don't fancy turning my family into one, thanks.

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