Just anotherr Friday night in Falmer…

Two people in shiny metallic costumes with large spheres on their heads perform on stage under a sign that says "Welcome to the Stage: Light Fantastic!" while a chalkboard displays similar text.

Telling people they’re doing it wrong is fun. In a webinar for Smartocto yesterday, as part of a panel of trend watchers, I suggested that the industry was thinking about #newsletters in the wrong way.

That prompted more questions than we could answer in the session — so I did so on my blog.


What were the five most read posts of 2024 on One Man & His Blog? They were all about the need for real, genuine audience work, the messy drama around WordPress, and a long-gone lads' mag.

Oh, and you can find out why a gender-critical philosopher irritated me, too.

Enquire within…


I think that today I have comprehensively proven that a man my age should not attempt to understand Skibidi Toilet.

That is all.


Back to some work blogging, with a look back on the posts that caught people’s attention in 2024. The fall of Twitter, Facebook and the big digital news sites, and the rise of AI slop.

And… Shrimp Jesus?


Second-Hand Bookshops in Britain: 2024 Report — not great news, but not as bad as it could be. The secondhand bookshop world is changing.


I spend quite a bit of my life feeling like imposter syndrome on legs.


Too many of us are trapped in a social media-generated bubble of synthetic citizenship, with activism and attention in the digital world substituting for actual civic engagement.


The work I do for NEXT Conference is relentlessly future-looking. But, once a year, we allow ourselves to look backwards. Lots of interest in where AI might go in 10 or 15 years. But also lots of interest in rehumanising tech, and escaping dark patterns.

Lots to explore here.



Winter sun on the beach.

A pebbled beach stretches out to meet the ocean under a dramatic sky filled with colorful clouds during sunset. Worthing pier is visible on the horizon.

The beach is doing drama today…

A pebble beach stretches along the coast under a partly cloudy sky, with modern houses lining the shore.

Guess who just took his youngest daughter to school - on an inset day…

🤦🏼


Misty walk.

A foggy park scene with a pathway lined by bare trees.

Morning long black.

A cup of coffee with a frothy surface sits on a mint-coloured saucer on a wooden table.

Duck! It’s a Canada goose.

A Canada goose is flying with its wings outstretched against a backdrop of trees.

Summer’s memory lingering in winter.

A branch features delicate, feathery seed tufts against a blurred background.

The invitation of winter is to reconnect with the lost and wounded parts of yourself that hold the seeds of a new spring.

— From The Wilderness That Bears Your Name by James A. Pearson 📚


Started reading: The Wilderness That Bears Your Name by James A. Pearson 📚


Second coming: confirmed… 🌟

A small white paper with the text "Reserved For baby Jesus" rests on a blue fabric church pew.